Experience
2022 - Present
CRM Program Lead
ZoomCare
Seattle, WA
• Manages the email & SMS channel marketing processes from campaign planning, project management, creative review meetings, A/B testing, audience segmentation, scheduling deployments, and in-depth analysis of campaign results using Salesforce Marketing Cloud.
• Collaborates with Marketing, Creative, Retail and other partners across the organization ensuring compelling story-telling, relevant content and top performing creative are incorporated throughout communications.
• Develop and execute transactional and lifecycle email and SMS journeys resulting in a 9% increase in subscriber count and 66% rise in conversion rate.
• Analyze email and SMS performance metrics to optimize future campaigns and improve KPIs.
• Create, modify and optimize HTML email templates using AMPscript to enhance personalization, dynamic content delivery, and overall user experience
2019 - 2022
Email Marketing Specialist
The Ironman Group
Seattle, WA
• Worked with CRM leadership to develop and execute all email marketing campaigns for the Rock ‘n’ Roll Running Series brand including athlete communications, marketing campaigns, e-commerce and partnership emails.
• Managed and optimized the design, content, layout, customer segmentation and messaging strategies for athlete communications using Salesforce Marketing Cloud.
• Planned and executed A/B email tests, analyzed results and made recommendations for future improvements based on those findings.
• Collaborated with partnerships and sales teams on contract-based partner inclusions and best practices.
2017 - 2019
Communications and Marketing Coordinator
WGBH
Boston, MA
• Managed both Local and National Corporate Sponsorship web content, enhancing HTML and analyzing heat maps to ensure that the flow of the site tells a comprehensive story.
• Created interactive material (presentations, media kits, one-sheets, ads etc.) for Local and National Corporate Sponsorships on WGBH television, radio and web.
• Optimized and streamlined marketing campaign efforts through tracking and analyzing leads generated by traffic to the sponsorship website and through other digital media platforms such as social, display and programmatic advertising.
• Researched, updated, and implemented SEO strategies to maximize qualified traffic to the site.
• Designed and executed monthly email campaigns for both local and national sponsorship; evaluated campaign outcomes on a weekly to monthly basis with Mailchimp, Litmus Reporting and Salesforce.
• Oversaw and reported on Google Analytics, Google AdWords and Bing AdWordsaccounts.
• Developed social media messaging on Twitter, LinkedIn and Facebook to engage our audience and disseminated knowledge on what WGBH offers to potential sponsors.
• Supervised student interns and developed an internship work plan that catered to their learning objectives; provided direct guidance and evaluation of their progress and performance
Education
2013 - 2017
Bachelor of Science in Marketing & Entrepreneurship
Syracuse University
During my time at Syracuse University, I gained a deep understanding of marketing principles and practices. I took courses in consumer behavior, market research, brand management and entrepreneurship, which equipped me with the skills needed to develop effective marketing strategies.